The art of attraction: Making offices irresistible again

You can’t force engagement – but you can design for it

Companies across Europe are wrestling with the same challenge: how to bring people back to offices when employees have tasted the flexibility of working from home. Patrycja Sobera, Unisys' senior vice president and general manager for Digital Workplace Solutions, recently addressed this tension in Világgazdaság, offering a perspective that goes beyond the typical return-to-office debate. 

Her message is straightforward: you can't command engagement. In the article, she explores why Hungarian organizations have a unique chance to build something better from the ground up, rather than repeating the mistakes other markets have already made. 

Sobera urges organizations to stop thinking about offices as places people have to be and start designing them as places people want to be. She shows how smart technology integration, like desk booking systems and IoT sensors, can make the office feel worthwhile and engaging. 

Want to see this in action? Explore how Unisys helps organizations design workplace experiences that attract talent and increase productivity.