Improve customer experience. Reimagine bank branches.
Modernizing the branch network to remain competitive
Find your balance with the right mix of digital self-services, in-person engagement and personalized experience. To stay competitive and meet customer expectations, banks must make enhancing their branches a top priority. This involves investing in modern amenities, updating technology infrastructure and improving customer service offerings within their branch locations.
Marc DeCastro, IDC’s Consumer Banking research director, explores the why and how behind the modernization journeys of bank branches.
Did you know?
92% of consumers — across all age groups and income levels — agree that it’s important to have a bank branch near their home or work, according to IDC’s Consumer Banking Channel Preference Survey, January 2023